Category: Uncategorized
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How to Win Friends and Influence People by Dale Carnegie
Often, classics are termed so because of their enduring relevance and timeless wisdom. One such revered classic that has stood the test of time is Dale Carnegie’s magnum opus, which, interestingly, introduces itself – How to Win Friends and Influence People. This masterpiece offers readers a profound yet straightforward guide to understanding human behavior and…
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Pre-Suasion by Robert Cialdini
“Pre-Suasion” by Robert Cialdini unfolds the foundational concept that preparing an audience’s mind before delivering a message significantly amplifies its impact. Through meticulous research and real-world examples, Cialdini exposes how top persuaders harness the power of attention and association to shape perception and drive agreement. This essence of ‘pre-suasion’ creates a fertile ground for ideas…
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